When iWeb users create and publish their site, there are so many SEO elements that have been ignored, making it almost impossible for anyone to find their site via search engines. This is not the iWeb users fault. Out of the box, yes iWeb is not very helpful for SEO. This is because things such as title tags, header tags, alternative text, and even basic content on a page is not a dominant on an iWeb site as opposed to a site made in a regular HTML editor.

But the problem is easy to fix! But just like you had to learn how to use iWeb, you are going to need to learn a few things about SEO.

First off, let me quickly explain what SEO is for those of you who might not be entirely sure. SEO is basically a process we do, and continue to perform, in order to get our sites ranking higher in search engines. Google has over 2 billion searches performed each day. We all want a piece of that pie.

Continuing with the explanation of what SEO is leads me to explaining the different types of optimizations that people can make to their site. The first optimization is the on-page optimizations. This consists of things we CAN control on our own. These are the actual changes we make to our sites so that our keywords can be better read by search engines, and even our website visitors. The second optimization is off-page optimizations. This consists of the promotion we do for our site in order to attract visitors, and gain reputation for our website. The better our site’s reputations, the higher we’ll be placed in search engines.

Now let’s head back to you guys. How can you accomplish this for your iWeb sites. Well, the first thing you need to address is your on-page optimizations. iWeb makes it a bit tricky to optimize a few things, such as title tags, alternative text, and meta information such as keywords, and description (note: meta keywords and description don’t influence our rankings, but are still very important for other reasons.)

Luckily for iWeb users, as most my website visitors already know, you can easily add those optimizations mentioned above via a free third-party tool called iWeb SEO Tool by RAGE Software.  This tool will help you easily implement your title tags, meta tags, alt text, and analytics codes. Be sure to watch my tutorial on how to use iWeb SEO Tool.

There are a few more things you can do to your site in order to make it more search engine friendly. Both on-page and off-page, there are so many things to learn about that can help your rankings. A search on Google will help you find what you are looking for, or if you are the type that prefers to have direct instructions in front of you, then I would suggest watching RAGE’s SEO Video which will show you a couple dozen things you can do to your iWeb sites, on-page and off-page to better help your SEO efforts.

So to sum up, iWeb is not bad for SEO – it’s just a bit trickier. Don’t be discouraged by people who tell you not to bother with iWeb because no one will be able to find your site. All you need is knowledge on the matter and you will see that in no time, your site will start soaring above others.

This videos explains what anchor text or tags are. It is an extremely common question that I receive, and because anchor text is so crucial to an SEO campaign, I have made this video so that users can really visualize what anchor text is and get a much better understanding of why it is important.

Learn how to fully optimize your website with RAGE Software’s SEO Video Tutorials.

One of the most important and heavily weighted elements in search engine optimization are Title Tags. The title tag is the text that appears at the top of the browser on your menu bar.

The most important thing to keep in mind with your title tag, is to include keywords that everyday users will be searching for in Google. If we look at the search results in Google, the title tag is the clickable link to get to the site, so it is important to make the title tag attractive enough for users to want to click on.

One of the most common mistakes people make, is putting their title tag as “home” or their company name itself. The problem with these title tags is that they don’t explain what the page is about.

Instead take your company name and add more to it.  Explain what your company does in the title. Also include the city you operate in if you are a local business.

Avoid making excessively long title tags. This could dilute your more important keywords. Industry specific keywords should not be used if they are not common to your customers. Use terms that they would know about and would actually search for.