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One of the most important and heavily weighted elements in search engine optimization are Title Tags. The title tag is the text that appears at the top of the browser on your menu bar.
The most important thing to keep in mind with your title tag, is to include keywords that everyday users will be searching for in Google. If we look at the search results in Google, the title tag is the clickable link to get to the site, so it is important to make the title tag attractive enough for users to want to click on.
One of the most common mistakes people make, is putting their title tag as “home” or their company name itself. The problem with these title tags is that they don’t explain what the page is about.
Instead take your company name and add more to it. Explain what your company does in the title. Also include the city you operate in if you are a local business.
Avoid making excessively long title tags. This could dilute your more important keywords. Industry specific keywords should not be used if they are not common to your customers. Use terms that they would know about and would actually search for.